Is Your Flooring Helping You Build Your Business Brand?

Is Your Flooring Helping You Build Your Business Brand?

Just about anybody who knows anything about marketing will tell you that branding is incredibly important. It is difficult to create a successful business of any type without developing your brand. So whether you are remodeling or establishing your business space for the first time, keep your brand in mind. One of the great things about decorative concrete coatings or designer epoxy flooring is that they are both highly customizable. You can modify these coatings to match your colors or tie in with your theme in ways that were never possible with traditional flooring choices.

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What is Metallic Epoxy and is it Right for You?

One of the hottest current trends in the concrete coatings industry is metallic epoxy. It has been around for quite some time, but until a few years ago, there were only a few manufacturers really promoting it, and even fewer installers using it. A metallic epoxy floor is a 100% solids two part epoxy that is mixed with reflective pigments or mica flakes. As the epoxy cures out the aggregates suspended in the epoxy move or ‘flow’ creating looks never before possible with epoxy flooring. An artistic installer can utilize multiple colors and techniques to generate even more results which allows the customer to completely customize their floor.

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Right Place, Right Time, Right Product: A Metallic Epoxy Tale

Sometime business just comes down to being in the right place at the right time.  A while back, I stopped to get my hair cut.  The place is in a strip mall and the space next door had been vacant for quite some time.  As I was walking to the door, I noticed a guy going into the formerly vacant space which was obviously being renovated for a new business.  I followed him inside and asked about his plans for flooring.  He happened to be the owner and was going to have an epoxy flake broadcast floor installed in what would be a new yogurt shop.  I asked if he had heard of metallic epoxy flooring, showed him some pictures and within a matter of minutes, had a verbal commitment to have us do the install.

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